Commodification of Fresh Air

Commodification
Commodification is the transformation of goods, services, ideas and people into commodities, or objects of trade.
A commodity at its most basic, according to Arjun Appadurai, is “any thing intended for exchange,” or any object of economic value.
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Urbanisation is creating an opportunity to commodify fresh air.

A Canadian start-up company bottling fresh air from the Rocky Mountains has seen sales to China soar because of rising pollution levels. Vitality Air was founded last year in the western Canadian city of Edmonton but began selling in China less than two months ago. (Telegraph)

Vitality Air sells bottled fresh air and oxygen across North America, to India and the Middle East. But China remains its biggest overseas market. (Telegraph) 

China’s polluted air is a known fact. Selling air to Chinese people who cannot breathe as a result of mass manufacturing is pretty much like selling pricey organic food.

“In China fresh air is a luxury, something so precious,” says Mr Wang. (Telegraph)

If the fresh air, which is naturally our right as human beings, has been turning into a luxury, then Huston we have a huge problem!

Trump Talks “Fire & Fury”

Any major attack on North Korea is tantamount to a major attack on the rest of us.

Local nuclear fallout over South Korea, China, Russia and others would poison water, crops and air. But above ground nuclear explosions anywhere affects us all… in every way.

The excuse for doubting North Korea is that they might suddenly  use their weapons and seriously poison the world’s environment… and kill or maim millions.

So now we have talk that the US might use them first with the danger of return fire. To me, this crazy behavior promises the creation of serious pollution of the planet… and the death of millions of us.

America, stop aggravating the kitten and you will not be hissed at with claws showing!!!